Selected Work



Aarke     User Generated Content (UGC) Program      2020-2022



Challenge: Aarke faced the challenge of creating a consistent stream of high-quality content without a large in-house production team. Traditional methods were costly and time-consuming, hindering the brand's ability to maintain a strong social media presence and engage with its target audience.

Solution: To overcome this challenge, we implemented a creative User-Generated Content (UGC) program. By leveraging the power of content creators, the brand was able to produce a steady flow of authentic and visually appealing content at a fraction of the cost.







Key Pillars:
  • Content Creator Partnerships: Collaborating with a diverse group of content creators to generate high-quality content.
  • Product Seeding: Providing influencers with Aarke products to encourage organic and authentic content creation.
  • Content Guidelines: Establishing clear guidelines to ensure consistency in branding and messaging, while still giving freedom to the different styles of the content creators.

Key Results:
Significantly reduced content production costs while maintaining a high level of quality.
Continuous streamline of fresh content to be utilised cross channels.
Improved social media performance and growth.
Increased brand awareness and reach through authentic user-generated content.










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