Selected Work

IKEA Design Collaborations 2018-2019 (Together with Jung Relations)

Challenge:
IKEA sought to innovate and differentiate itself in a competitive market. The company aimed to increase its impact, attract new audiences, and push the boundaries of design while staying true to its democratic design principles.

Solution:
IKEA implemented a strategic approach to brand collaborations, partnering with renowned designers and brands like Off-White, Lego and Sonos. We were tasked with maximizing the impact of these collaborations.

Key Pillars:
Global Communication Plan: Developing and executing a cohesive global communication plan, including creating global press materials and support coordinating local markets.
Cross-Functional Collaboration: Working closely with various brands, teams and markets to ensure seamless execution.
Event Management: Support in organizing and hosting the annual Democratic Design Days.
Media and Influencer Relations: Building strong relationships with global key stakeholders.

Key Results:
Successfully launched and activated high-profile brand collaborations on a global scale.
Generated significant media attention and positive brand buzz.
Reinforced IKEA's commitment to democratic design and innovation.
Contributed to increased sales and brand loyalty.

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