Selected Work
Challenge: Samsung faced a significant challenge in the Nordics, particularly among Gen Z. The target audience had a low consideration rate for Samsung smartphones, and a high percentage had never even held a Samsung device. Traditional marketing channels were not effectively reaching or engaging this demographic.
Solution: To address this challenge, we implemented a creative product placement program focused on Gen Z's lifestyle and preferences. The program aimed to increase hands-on experiences and hence product consideration by integrating Samsung devices, particularly the Z Flip phone, into authentic and engaging experiences.
- Experiential Marketing: Creating immersive experiences that allowed Gen Z to interact with Samsung products in unexpected and memorable ways. Such as: Flip Phone Menu Concept, Flip Phone Photo Booths and Smart Dating Experience.
- Key Opinion Leader Program: Collaborating with influential individuals to naturally showcase the devices in their everyday lives.
- Strategic Product Placement: Placing Samsung devices in popular cultural touchpoints, such as TV shows and events, to increase visibility and desirability. Such as: Young Royals.
Key Results:
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