Selected Work
Challenge:
Gen Z is a tech-savvy, purpose-driven generation holding the future of consumer trends.
So how could Samsung, a global tech giant, truly resonate with them?
Solution:
Leveraging Samsung’s Korean heritage in a Social-first strategy where the South Korean heritage meets a Global Phenomenon. Instead of blending in, embracing Samsung’s Korean heritage as a clear communicative differentiator from competitors, and connect it to the global K-Wave phenomenon, a trend deeply loved by Gen Z.
- Collaborations and Community Activations: Partnering up with Gen Z-approved brands and personalities to enhance Samsung's credibility and gave it a voice within the community.
- Relevant Product Placements & Content: Samsung brands and products presented in relevant contexts, crafting engaging narratives that connected with Gen Z's interests and passions.
- Social Media First Approach: Resonate with Gen Z’s preferred communication style by adapting to the social media rules, trends, and tonality.
Key Results:
Thoughts? Ping us!
TikTok