Selected Work
Challenge:
Launching a strategic collaboration between Sonos, the leader in premium sound systems, and IKEA, the global interior giant, required a nuanced approach. Both brands had distinct target audiences and brand identities, yet a successful partnership promised significant mutual benefits.
Solution:
As the extended PR team, we provided guidance throughout the collaboration launch. For the big reveal at Salone del Mobile in Milan, we spearheaded the coordination of the global interview schedule, guaranteeing media exposure for this groundbreaking partnership.
- PR Advisement: Providing strategic PR counsel to the global and regional PR teams, ensuring consistent messaging and maximizing media impact.
- Global Interview Coordination: Organizing and coordinating a rigorous interview schedule for key stakeholders, both on-site and remotely.
- Coordinating Global Press Materials: Supporting in developing and distributing high-quality press materials, including press releases, product briefs, and visual assets, to local markets.
Key Results:
Thoughts? Ping us!
TikTok